 Welcome to the Strategyn Institute
The Strategyn Institute is dedicated to
providing executives and innovation champions throughout the world with the
skills, tools and support they need to make Strategyn’s Outcome-Driven
Innovation® methodology the driving force behind their company’s innovation
efforts.
Strategyn’s Outcome-Driven Innovation® methodology shatters the customer-driven
paradigm. Its new thinking and engaging perspective on innovation addresses the
issues, myths and drawbacks that have limited the success of the customer-driven
movement. It dramatically improves a company’s ability to achieve core market
growth, create new markets, pursue disruptive strategies and streamline internal
business processes.
Adopted by organizations such as Microsoft, and voted one of the best business
ideas by Harvard Business Review, Strategyn’s Outcome-Driven Innovation®
methodology was cited by thought leader Clayton Christensen in his book
The Innovator’s Solution. Moreover, it has supplanted QFD, VOC and other
programs in many firms as a best practice and new standard for innovation.
The Strategyn Institute offers two distinct programs. The first is a
certification program aimed at product and marketing managers, black belts,
internal consultants, QFD and VOC practitioners and other innovation champions
who are dedicated to mastering the innovation process and transforming that
mastery into a competitive advantage for their organization. The second is an
executive education program designed to give top executives the knowledge and
direction they need to make Outcome-Driven Innovation® a successful company-wide
initiative.
Offering a proven and exciting alternative to customer-driven thinking, the
Strategyn Institute will help place your company at the forefront of innovation.
Our outcome-driven programs arm innovation champions with the skills to unleash
innovation, lower costs, reduce failure rates - and to create the products and
services that customers really want.
Copyright © 2007 by Strategyn. All rights reserved, including the right of reproduction in whole or in part in any form. Outcome-Driven Innovation®, Outcome-Driven Disruption™, CD-MAP®, Strategyn® and Technologies for Accelerated Growth® are trademarks or registered trademarks of Strategyn |
