The Strategyn Institute's 5-day education program is a foundational program that provides innovation champions with detailed insight into Strategyn’s 8-step Outcome-Driven Innovation® methodology.

The emphasis of the Institute is to get participants hands-on experience in executing the methodology and prepare them for using the tools within their organization. As such, the program combines theoretical principals with direct hands-on practice that train the innovation champion in each step of Strategyn’s 8-step Outcome-Driven Innovation® methodology. As shown in the program syllabus, each step of the process will contain the following activities:

		Education – this includes a thorough exploration of the theory and principles that guide each step of the Outcome-Driven Innovation® process
		Simulation – detailed business case simulations are used to engage innovation champions in activities designed to put the techniques into practice
		Application – participants will apply the principles and techniques to innovation initiatives within their own organization.

The program faculty is comprised of highly experienced Strategyn Consultants who will work with participants to ensure a deep understanding of the material and provide insight and guidance for the application and simulation workshops. All education components are led by CEO and founder of Outcome-Driven Innovation, Tony Ulwick.

As part of the education program, attendee’s will learn how to:

		Unlock hidden opportunities for disruption, new market creation, and adjacent and core market growth.
		Decode unarticulated needs and capture unique customer inputs that make predictable innovation possible.
		Use outcome-driven data to drive company strategy and product decisions.
		Identify which ideas, technologies, and acquisitions have the greatest potential for creating customer value.
		Apply outcome-driven principles to positioning, branding, sales and marketing communications.
		Devise and test breakthrough product and service concepts.
		Overcome the organizational barriers that stand in the way of pursuing new, innovative product and service ideas.